Studio: Design, Aesthetics, and Drawing - Logo Design

I was asked to design a logo for an online scrapbooking community.

It is a varied group of women who love to craft, and to share their ideas. The women come from all over the US, Canada and Europe. They range in age from 17 to 65, come from all economic brackets and are always looking for inspiration.

This is the logo I came up with. I wanted it to be eclectic, memorable, and have an emotional presence for the three areas that are enriched by their community.

In Robin Williams' book The Non-Designer's Design Book, the author suggests that there are four qualities to keep in mind when designing a piece of work: proximity, contrast, alignment and repetition.

I think that these qualities are present in my work. The letters of each word are grouped closely enough together so that they are part of the same pattern, the 'a' of swap contrasts with the postage style lettering used in that word, alignment is used in conjunction with unity in the leaf motif that connects the three words. Finally repetition is used with the curving script element in 'inspire' and the curve of the leaf and the cursive letters of 'chat'.

My use of the postage stamp to highlight the word 'swap' is a clever touch because swapping is so important to these women. They trade their work to give one another inspiration. The postage elements broken by the plain letter suggests the back and forth nature of these trades.